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Meet us Mondays: Matt Forke

Matt Forke is an Account Supervisor here at Vanguard who has been with us for a little more than two years. Matt Forke with Katie. When did you know you wanted to work in public relations? After I...

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Meet us Mondays: Cody Mooneyhan

Cody and Tony Horton, creator of P90X, after a workout at the National Press Club. Cody Mooneyhan is an Editorial Associate here at Vanguard. He has been with the company for 12 years! When did you...

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“Zealot” Author Offers Interviewing Lessons in Recent Fox News Interview

Since BuzzFeed asked whether this was the most embarrassing interview ever, media aficionados can’t stop talking about Fox News Lauren Green’s controversial interview with Reza Aslan, author of the...

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Bridging the Generational Divide with Words

Back in the dark ages of the early 1990s, when I was still fairly new to the business world, a book by Roger Axtell debuted to much acclaim. “Do’s and Taboos Around the World” advised business leaders...

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In Memoriam: Nelson Mandela, Expert Forgiveness Communicator

When anti-apartheid activist Nelson Mandela was released from prison in 1990 after serving more than 25 years in solitary confinement, no one expected him to be a champion of forgiveness. However,...

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Purple Round-Up: December 6, 2013

While Pinterest launched ‘Place Pins’ to help pinners plan their trips and Google+ modernized telethons with charity Hangout-a-thon on #GivingTuesday, Vanguard was busy this week too. We celebrated...

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Not Much for Browsing

I like to tell people that I have had few jobs in my life: the Peace Corps, a public interest not for profit lobbying group, a large D.C.-based government contracting company and Vanguard...

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Storytelling, Wanda Alston and a Spring Fling

The Wanda Alston Foundation As social marketers who work with nonprofit organizations, Vanguard has seen time and time again that storytelling builds a closer connection between a group’s mission and...

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The Teddy Bear

“I love you, baby girl.” It’s a refrain in the new Duracell battery ad, a weeper that shows how one little girl deals with her daddy’s deployment and how a battery-operated teddy bear with her...

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Choose Your Own Adventure/Meaning/Inkblot

Patrick Zornow also contributed to this post.   1) Earlier this month, Patrick and Amy learned that the most effective approach to narrative persuasion is through relying entirely on the reader for...

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