Meet us Mondays: Matt Forke
Matt Forke is an Account Supervisor here at Vanguard who has been with us for a little more than two years. Matt Forke with Katie. When did you know you wanted to work in public relations? After I...
View ArticleMeet us Mondays: Cody Mooneyhan
Cody and Tony Horton, creator of P90X, after a workout at the National Press Club. Cody Mooneyhan is an Editorial Associate here at Vanguard. He has been with the company for 12 years! When did you...
View Article“Zealot” Author Offers Interviewing Lessons in Recent Fox News Interview
Since BuzzFeed asked whether this was the most embarrassing interview ever, media aficionados can’t stop talking about Fox News Lauren Green’s controversial interview with Reza Aslan, author of the...
View ArticleBridging the Generational Divide with Words
Back in the dark ages of the early 1990s, when I was still fairly new to the business world, a book by Roger Axtell debuted to much acclaim. “Do’s and Taboos Around the World” advised business leaders...
View ArticleIn Memoriam: Nelson Mandela, Expert Forgiveness Communicator
When anti-apartheid activist Nelson Mandela was released from prison in 1990 after serving more than 25 years in solitary confinement, no one expected him to be a champion of forgiveness. However,...
View ArticlePurple Round-Up: December 6, 2013
While Pinterest launched ‘Place Pins’ to help pinners plan their trips and Google+ modernized telethons with charity Hangout-a-thon on #GivingTuesday, Vanguard was busy this week too. We celebrated...
View ArticleNot Much for Browsing
I like to tell people that I have had few jobs in my life: the Peace Corps, a public interest not for profit lobbying group, a large D.C.-based government contracting company and Vanguard...
View ArticleStorytelling, Wanda Alston and a Spring Fling
The Wanda Alston Foundation As social marketers who work with nonprofit organizations, Vanguard has seen time and time again that storytelling builds a closer connection between a group’s mission and...
View ArticleThe Teddy Bear
“I love you, baby girl.” It’s a refrain in the new Duracell battery ad, a weeper that shows how one little girl deals with her daddy’s deployment and how a battery-operated teddy bear with her...
View ArticleChoose Your Own Adventure/Meaning/Inkblot
Patrick Zornow also contributed to this post. 1) Earlier this month, Patrick and Amy learned that the most effective approach to narrative persuasion is through relying entirely on the reader for...
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